Brand & Trademark Licensing2019-12-18T18:00:21+08:00


Brands and trademarks are IP assets that can generate significant income, and increase brand awareness and presence for businesses.

Brand and trademark licensing is the business of permission. Through a licensing agreement, businesses retain control over their IP, and at the same time earn revenue and permit the use of their trademark.

We have a large portfolio of clients from different industries, including food and beverage, sports, consumer products, investment management, technology, healthcare and retail. Our trademark professionals are experienced in the formulation, implementation and execution of trademark strategies both locally and worldwide.

We partner with our clients to understand their business, and develop strategies to help them maximise the value of their IP and gain a competitive advantage in the industry. We also provide advice on collateral arrangements such as joint ventures, supply and distribution, franchising and co-branding. Our extensive experience in brand and trademark licensing, coupled with our knowledge of our clients’ industries, enable us to structure deals that not only protect their IP, but also maximise its value.

Our firm is also staffed with experienced professionals in the contentious aspect of brand and trademark licensing, including disputes over the non-compliance of licences and trademark infringement.

Yusarn Audrey has the expertise to deal with all aspects of brand and trademark licensing. Consult us today to find out more on how you can capitalise on your IP through brand and trademark licensing.



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