“Yusarn Audrey is
Chiew Yu Sarn
Chiew Yu Sarn is a founding partner and Head of the Corporate and Commercial Department of Yusarn Audrey. Yu Sarn is an Advocate & Solicitor of the Supreme Court of Singapore, and is also entered into the rolls as a Solicitor, England and Wales.
Experience / Areas of Practice
In his strategic IP consultancy work, Yu Sarn advises companies, institutions and government agencies on IP strategic planning and IP governance and policy, and helps his clients enhance their in-house IP management capabilities through training and coaching. He also advises companies on raising capital and financing using their IP. This work includes preparing companies for capital raising through IP audits. He has also performed pre-investment IP due diligence investigations on behalf of private equity investors.
Yu Sarn has been advising on cryptocurrency matters since 2015, including several ICOs in the fields of supply chain assurance, gaming, healthcare, and mobile payments, among others. In addition, he has advised on regulatory issues relating to insurance technology as well as cryptocurrency dealer business.
In the area of franchising and licensing, Yu Sarn’s practice includes assisting Singapore and international franchisors and IP owners in franchising and licensing transactions all over Asia and other markets. As regional legal counsel for international franchisors and IP owners from various countries and fields, he has been instrumental in helping a number of them enter into markets in Asia and beyond, including Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Brunei, China, Taiwan, Hong Kong, Japan, Korea, India, Kuwait, UAE, Saudi Arabia, Australia and, of course, Singapore.
The clients he has served include technology companies in areas such as software, wireless technology and healthcare, as well as venture capital and private equity fund managers, statutory boards, hospitals, multinational corporations, foreign and local law firms and internationally renowned authors and speakers.
In recognition of his experience and expertise in the field of IP licensing and commercialization, Yu Sarn was accredited as a Certified Licensing Professional (CLP) by Certified Licensing Professionals, Inc., an independent, worldwide non-profit organization tasked with maintaining internationally applicable standards, ethics, and excellence in the field of licensing. Yu Sarn is also an accredited SCOPE IP consultant for the Scope IP programme of the Intellectual Property Office of Singapore (IPOS).
Yu Sarn has served as an Independent Director of a SGX-listed company for five years and is a member of the Singapore Institute of Directors.