Press release (3 November 2015)

Technology transfer from Europe to ASEAN the focus of Singapore-European IP law firm tie up

With an eye on opportunities for technology and innovation-led growth in Asia, Singapore IP law firm YUSARN AUDREY has tied up with BARDEHLE PAGENBERG, a leading European IP law firm based in Munich, Germany. The cooperating firms will facilitate technology cooperation projects between Europe and Asia, using Singapore as a strategic hub to develop strong technology and innovation-based partnerships. The cooperation was announced today at a formal ceremony in Singapore, attended by the German Ambassador to Singapore, Dr Michael Witter.
 
Unlike traditional law firm tie-ups, the cooperation will be focused on technology and IP commercialisation, creating new opportunities for client companies in both Europe and Asia. With their combined expertise and business network, BARDEHLE PAGENBERG and YUSARN AUDREY will provide support for essential components of successful technology partnering, including strategic IP protection in key markets, especially Europe and Asia, advising on IP business model design, and structuring technology cooperation transactions.
 
The cooperation will leverage on Singapore’s strategic strengths as a global IP, financial and logistics hub in Asia and especially the ASEAN Economic Community. The cooperation will also be able to tap into Germany’s technology-driven industrial heartland, especially the German Mittelstand.
 
BARDEHLE PAGENBERG is one of the largest IP firms in Europe. They combine the professional expertise of lawyers, patent attorneys, professional representatives before the European Patent Office, specialized trademark lawyers and qualified technical consultants. They represent their clients in application proceedings and in litigation in all fields of intellectual property, including all procedures before the patent and trademark offices as well as litigation before the relevant courts through all appeal instances. The firm has offices in Munich, Dusseldorf, Paris, Barcelona and Milan.
 
YUSARN AUDREY is a leading IP law and IP strategy practice based in Singapore. The firm focuses on all aspects of intellectual property and how it can be used as a strategic tool for business. The firm’s IP, corporate and dispute resolution lawyers as well as patent attorneys and technical specialists work seamlessly together to deliver IP and legal services around a single objective – creating, protecting and realizing value from clients’ IP assets.
 
Press contact:
 
Chiew Yu Sarn
Partner, Yusarn Audrey
24 Raffles Place #27-01
Singapore 048621
Tel: +65 6358-2865
Email: yusarn@yusarn.com
www.yusarn.com